Dominos Twitter CampaignCategory: Campaign, Facebook, Twitter
Brief: Increase engagement with unique interactive offers and content
Domino’s UK Twitter campaign – in the name of cheap pizza.
Concept: Domino’s reduce the price of the star pizza according to how may people tweeted in time for lunch – knocking the price down from £15.99 to £7.74. To participate tweeps had to include the hashtag #letsdolunch in their tweets to knock down the price of a large pepperoni pizza.
For every tweet sent, a minimum of £0.01 would be knocked off the price of the pizza – the max lowest price would be £6.59.
The specially priced pizza can be ordered through the Tweet for Treat Facebook tab between 12-3pm GMT, but only by those who follow Domino’s UK on Twitter and like their Facebook page
Dominos UK Twitter Account: